If you’re not optimizing and editing the footer of your WordPress site, you could be wasting valuable real estate space on your page.

Social media links in your footer give your reader, customer, or client a last chance to connect with you before they leave your site, which, in turn, gives you an audience for a social media marketing strategy. Newsletter subscription sign-up boxes in your footer do the same thing but give you more repeat access to the eyeballs and inboxes of your audience.

Luckily, it’s easy to edit your footer in WordPress and customize it however you like. We’re going to walk you through the entire process of configuring your footer, with real examples.