If you want to know what a slug is in WordPress, take a peek up at the top of this blog. See the URL? It should say “wp-glogin.com/2020/12/optimize-what-slug-wordpress” in the URL bar. That’s this blog’s particular web address, as you know.
But this section of the URL — /optimize-what-slug-wordpress/ — is called the “slug,” and it’s not just for organizational purposes, though it certainly is good for that as well. No, your slug is so important in WordPress because it has a huge effect on your SEO optimization and how Google (and other search engines) grade your site.
We’re going to walk you through why slugs are so important, why you can’t ignore them, and how to optimize the slug of each post and page to maximize your discoverability.
Tag Archives: Wordpress

Optimize Your WordPress Site: What is a Slug in WordPress?

How to Duplicate a Page in WordPress
Don’t try to manually copy and paste elements of your blog or website when it’s so easy to duplicate a page in WordPress by using existing tools.
Save yourself the time and frustration, and instead embrace the software that can maintain all of your formatting, keep your SEO juice if you’re migrating, or just allow you to try out a new design without breaking your site.
We’re going to walk you through the basics: why you would want to duplicate a page in WordPress, what plugins you can use, and how to install, activate, and use those plugins.

Add a Google Login Button to Your WordPress Site
Why should you add a Google Login button to your WordPress site? It’s simple.
- It’s more efficient. Instead of trying to remember yet another password, Google’s one-click login allows access without having to reset accounts. (It takes far less admin work as well.)
- It’s more secure. Particularly, if you opt for Google’s multi-factor authentication (MFA) solution, even if a hacker does get through the first wall — he or she will also have to track down a second piece of data, such as the user’s fingerprint or voice, to break in.
- It improves the onboarding of new users. In the past, it took a while for a new WordPress account to be set up, leading to a greater potential for churn. With Google login, user profiles are automatically populated, leading to immediate engagement.
Read on to learn how to improve your site with Google login.

11 Best WordPress Migration Plugins
Sometimes you have to move your entire website — hosts change, fees go up, and occasionally it becomes prudent for any business or individual to seek greener digital pastures.
You can opt to bring in an outside team to help with your migration, especially if you aren’t particularly tech-savvy (or you just don’t have the time). That can come with its own challenges, though — onboarding outsourced developers can often take more time and energy than it’s worth.
However, there are plenty of WordPress migration plugins that are user-friendly, easy to install, and will handle all of the tedious minutiae of site migration without burning out your budget or your hard-earned SEO efforts. It’d be horrible to gain all the benefits of the new site and lose all of the backlinks and authority that keep your business regularly ranking in Google.
Check out these plugins for migrations, cloning, backups, and syncing your website.